hi,I’m Jayden

I work across art, design, and strategy to turn complex ideas into memorable stories.

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FEATURED: FRAGMENTS OF THE DAY / 01—03

01 The Upside Downtown

02 Textures

03 Drift

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Currently

Campus Growth Lead @ Partiful

Studying Human & Organizational Development, Art, Business
@ Vanderbilt University (c/o 2027!)

Previously

@ TikTok
@ L’Oréal
@ Pepper

Focuses

Growth Marketing · Product Marketing · UI DesignVisual & Digital Design · Public Relations

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01 / Professional Experience

Work in Practice

TikTok

TikTok for Business · Ads Manager

Growth Marketing Intern

May – August 2026 · San Jose, CA

TikTok Ads Manager official landing page preview — Official product page · Advertiser acquisition work

Turning creative testing into advertiser growth.

I helped grow advertiser acquisition through new channels, creative experimentation, and global campaign launches.

creative turnaround time: −50%
markets launched: 30+
CPR week over week: −16%

More about my work

Informed global B2B advertiser acquisition strategy across TikTok’s search, organic, and social portfolio.
Helped launch LinkedIn Ads as a new acquisition channel in North America.
Orchestrated five global ad campaign launches across 35 markets, delivering 5,000+ creative assets and reducing creative turnaround time by 50%.
Automated reporting across eight funnel metrics utilizing AI Agent workflow, saving 3+ hours each week.

L’Oréal

L’Oréal Luxe · IT Cosmetics

Product Marketing Intern

June – August 2025 · New York, NY

IT Cosmetics Confidence in a Cream refill pouch alongside super-size, full-size, and travel-size jars — Confidence in a Cream · Refill launched summer 2026

A new sustainable chapter for a skincare staple.

I shaped the brand's first refillable pouch's go-to-market strategy, connecting consumer insights and reviews with product positioning, pricing, and a channel launch plan that was presented to senior leadership.

consumer reviews analyzed: 150
competitor products benched: 10+
projected SRP per unit: −18%

More about my work

Developed launch strategy for IT Cosmetics, exploring the 40+ consumer, sustainability trends, and the refillable pouch’s value proposition.
Analyzed 150 consumer review and 12 competitor products to identify pricing opportunities that lowered projected suggested retail price by 18% per unit.
Recommended channel allocation across direct-to-consumer, e-commerce, social, and creator marketing for a planned Q2 2026 rollout.
Presented competitive analysis, product assortment, rollout recommendations, and next steps to leadership. The refill launched in summer 2026, after my internship.

Pepper

Social cooking app · Gamification

Product Marketing Intern

August 2025 – January 2026 · New York, NY

Pepper app official landing page preview — Official app page · Gamification work tested in beta

Making the next visit worth coming back for.

I turned user feedback into cooking streaks and challenges that built on Pepper’s charcuterie board experience, while helping bring daily food trivia into testing.

users: 3M+
first-week beta adoption: 85%
Figma wireframes: 20+

More about my work

Developed a product-growth roadmap for a social cooking app with 3M+ users during my internship, translating user pain points into gamification features.
Launched two gamification features to 3,000 beta users, achieving 85% first-week adoption and a 13% increase in day-seven retention.
Synthesized user feedback into five mobile friction points and prototyped 20+ high-fidelity Figma wireframes to guide improvements.

02 / Selected fragments